**Does Prabhas’s ‘The Raja Saab’ Have No OTT Buyers?**
*By Shreya Mukherjee | Oct 03, 2025, 05:12 PM*
The digital rights deal for Prabhas’s upcoming film, *The Raja Saab*, is yet to be finalized, causing concern among the makers who are seeking a lucrative offer.
### Budget Concerns: Top Platforms Are Not Willing to Splurge
The production team of *The Raja Saab* has reportedly spent around ₹400 crore on the film. However, top streaming platforms seem reluctant to pay a premium for the digital rights. These platforms are playing hardball, hoping to negotiate a lower price as the makers grow desperate.
Industry insiders note, “The top platforms are not in the mood to shell out huge amounts on this horror comedy which has mostly Telugu nativity.”
### Marketing Strategy: Trailer Released to Maintain Buzz
To keep *The Raja Saab* in public consciousness and generate interest, the makers recently released the film’s trailer. This strategic move aims to create buzz around the film and attract potential OTT buyers.
While Prabhas enjoys a massive fan following globally, *The Raja Saab* is not an all-out actioner, which is affecting its mass appeal. This horror-comedy is now scheduled to hit theaters on January 9, 2026.
### Film Insights: What to Know About ‘The Raja Saab’
Directed by Maruthi, *The Raja Saab* has completed most of its shooting, except for one romantic song planned for December. The film has been in production for over two years and has faced delays due to Prabhas’s injury and his busy schedule.
Apart from Prabhas, the film stars Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar in lead roles.
Stay tuned for more updates on *The Raja Saab* and its digital release.
https://www.newsbytesapp.com/news/entertainment/uncertainty-surrounds-the-raja-saab-ott-deal/story
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