**Does Prabhas’s ‘The Raja Saab’ Have No OTT Buyers?**
*By Shreya Mukherjee | Oct 03, 2025, 05:12 PM*
The digital rights deal for Prabhas’s upcoming film, *The Raja Saab*, is yet to be finalized. This delay has reportedly caused concern among the makers, who are seeking a lucrative offer for the movie’s OTT (over-the-top) streaming rights.
### Budget Concerns: Streaming Platforms Hold Back
The production team of *The Raja Saab* has reportedly spent around ₹400 crore on the film. Despite this significant investment, top streaming platforms are hesitant to commit big amounts. They are reportedly playing hardball, aiming to negotiate a lower price as the makers grow increasingly eager to seal a deal.
Industry insiders say, “The top platforms are not in the mood to shell out huge amounts on this horror comedy which has mostly Telugu nativity.” This suggests that the film’s regional flavor and genre might be affecting its demand on global OTT platforms.
### Marketing Strategy: Trailer Released to Generate Buzz
To maintain public interest and attract potential buyers, the makers recently released the trailer of *The Raja Saab*. This promotional move aims to keep the film in the public consciousness as the theatrical release date approaches.
While Prabhas enjoys a massive fan following worldwide, this project is a departure from his usual all-out action persona. The film’s horror-comedy genre may be influencing its appeal to broader audiences, which could reflect in the OTT negotiations.
### Film Insights: What You Need to Know About *The Raja Saab*
Directed by Maruthi, *The Raja Saab* has wrapped up shooting except for one romantic song, which is scheduled to be filmed in December.
The movie has been in production for over two years and faced delays, including Prabhas’s injury and his busy schedule. Alongside Prabhas, the film stars Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar in lead roles.
Set to hit theaters on January 9, 2026, *The Raja Saab* is anticipated to offer a unique blend of horror and comedy with a distinct Telugu flavor. Fans and industry watchers alike are keen to see how it performs both at the box office and on digital platforms.
https://www.newsbytesapp.com/news/entertainment/uncertainty-surrounds-the-raja-saab-ott-deal/story