**Does Prabhas’s ‘The Raja Saab’ Have No OTT Buyers?**
*By Shreya Mukherjee | Oct 03, 2025, 05:12 pm*
The digital rights deal for Prabhas’s upcoming film, *The Raja Saab*, is yet to be finalized, sparking some concern among the makers who are eagerly seeking a lucrative offer.
### Budget Concerns: Top Platforms Hesitant to Pay Big
The production team behind *The Raja Saab* has reportedly invested around ₹400 crore in the film. Despite this hefty budget, leading streaming platforms are playing hardball, aiming to negotiate a lower price as the makers grow increasingly desperate.
According to sources, “The top platforms are not in the mood to shell out huge amounts on this horror-comedy which has mostly Telugu nativity.” This hesitance is posing a challenge for the producers in securing a favorable digital rights deal.
### Marketing Strategy: Trailer Release to Boost Buzz
In an attempt to keep the film in public consciousness and attract potential buyers, the makers recently released the trailer for *The Raja Saab*. While Prabhas enjoys a massive fan following globally, this film marks a shift from his usual action-packed roles to a horror-comedy, which could be affecting its wide appeal.
### Film Insights: What to Know About *The Raja Saab*
Directed by Maruthi, *The Raja Saab* has completed shooting except for one romantic song scheduled to be filmed in December. The movie has been in production for over two years, experiencing delays due to Prabhas’s injury and his busy schedule.
The film stars Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar alongside Prabhas. It is set to hit theaters on January 9, 2026.
As anticipation builds, fans and industry watchers alike will be keeping a close eye on how the digital rights negotiations unfold in the coming months.
https://www.newsbytesapp.com/news/entertainment/uncertainty-surrounds-the-raja-saab-ott-deal/story