A new program utilizing satellite imagery aims to increase pressure on avocado growers by garnering support from American buyers.
By leveraging advanced satellite technology, the initiative seeks to provide detailed insights into avocado farming practices. This data-driven approach encourages transparency and accountability within the industry.
The program’s goal is to influence consumer behavior in the United States, motivating buyers to support sustainable and responsible avocado production. Through collective demand, it hopes to promote better environmental and social standards among growers.
As awareness grows, the collaboration between technology and consumers could drive meaningful change in the avocado supply chain, benefiting both producers and buyers alike.
https://www.nytimes.com/2025/10/09/world/americas/mexico-avocados-deforestation.html
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