MIAMI, FLORIDA - SEPTEMBER 09: In this photo illustration, a Pop Mart Labubu collectible doll is seen on September 09, 2025, in Miami, Florida. Pop Mart, the Chinese toy company, has been struggling to stock stores with the Labubu, as the Labubu and "The Monsters" line is in high demand among consumers. (Photo illustration by Joe Raedle/Getty Images)
Check Your Kids’ Rooms: Their Old Jellycats Could Be Worth a Fortune
The Labubu phenomenon has taken the spotlight—and the sanity—of many parents trying to score one across the world this year. But there’s another range of fluffy toys that arguably has a far bigger cult following, causing collectors to pay insane amounts of money to get their hands on rare editions.
**Jellycats Are Taking Over**
We’re talking about Jellycat, a stuffed toy range that started in London back in 1999 by brothers William and Thomas Gatacre. The name, ‘Jellycat,’ came from Thomas’ son, who loved both jelly and cats. Since the first collection launched, the brand has released everything from the iconic Bashful Bunny design—made famous by Suri Cruise and Harper Beckham carrying one around in their toddler days—to the not-so-typical offerings of Bartholomew Bear, Spider, and Skeleton Bob.
The rise of “kidulting” on TikTok—where anyone above 12 buys toys and enjoys experiences usually geared toward younger children—has only fueled Jellycat’s popularity. Now, some coveted cuddly characters are being sold for the same price as a brand-new car.
And no, these toys don’t have AI capabilities or lull babies to sleep. They are stuffed toys. The end.
**They’re HOW MUCH?**
Don’t believe us? On eBay at the time of publication, a brand-new Bashful Blackberry Bunny sports a price tag of $13,383 USD (approximately 20,465 AUD). The UK-based seller says the “collector’s item” was given only to Jellycat staff in 2019 to commemorate the company’s 20th anniversary. Oh, and they’re charging just over $650 USD (1,000 AUD) for postage on top. Perhaps it needs a plane ticket for something that precious?
In what seems like a bargain by comparison, another eBay seller is asking $3,772 USD (about 5,800 AUD) for three pre-owned Buttercup Bunnies, while another has the same price tag for one Bashful Emily Bunny.
These aren’t just a couple of random collectors flogging their wares to the highest bidder either. At the time of publication, we counted no less than 46 Jellycats on eBay selling for upwards of $650 USD (1,000 AUD), with hundreds more priced above $65 USD (100 AUD).
To put it in perspective, a standard Jellycat Bashful Bunny retails for about $60 online.
**It’s Happening Here Too!**
If you think Facebook Marketplace is immune to the madness, think again. One listing in Sydney is selling a retired whale design for $600 AUD. It’s used, but they promise it’s been washed. That makes it so much more appealing, right?
The Australian fandom is more widespread than one might think, with multiple Jellycat Facebook collector groups active—one of which has more than 10,000 members.
We have to give credit where credit is due: these fluffy creatures are adorable, and the nostalgia and comfort they deliver to their owners is priceless, no matter the age.
Whether these collectors’ items will last the test of time (and value) for those brave enough to invest in them, however, is anyone’s guess.
https://nypost.com/2025/10/16/lifestyle/move-over-labubus-people-are-willing-to-pay-over-10k-for-these-fluffy-toys/
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