A week ago, the Gujarati film **Vash Level 2** and its Hindi-dubbed version, **Vash Vivash Level 2**, were released on Netflix on October 22. This move was significant as it is rare for the streaming giant to pick up a Gujarati film. And that’s not all—*Vash Level 2* has been procured by Netflix for a record price.
### Historic Deal: Netflix Pays Record Rs. 3.5 Crores for Vash Level 2
According to a source who spoke to Bollywood Hungama, “Netflix has paid a whopping Rs. 3.50 crores for the digital rights of *Vash Level 2* and *Vash Vivash Level 2*. This is the highest price ever paid to a Gujarati film by an OTT platform.”
The source explained the reasons behind this significant deal: “Netflix paid the record amount because *Vash Level 2* is very well-made and has been well-received by audiences since its theatrical release. The makers had also dubbed the film in Hindi, which was screened in cinemas, allowing non-Gujarati audiences to enjoy the film. This further motivated Netflix to acquire both versions.”
“Additionally,” the source continued, “the film belongs to the supernatural genre, which enjoys global popularity. The *Vash* series itself is famous among moviegoers. It is widely known that the much-loved 2024 Hindi film *Shaitaan*, starring Ajay Devgn, R. Madhavan, and Jyothika, was a remake of the first part of the *Vash* series, which came out in 2023. This has created curiosity to watch the second part.”
Another point that added value was the critical acclaim. “*Vash* recently won the Best Gujarati Feature Film Award and Best Actress in a Supporting Role for Janki Bodiwala at the 71st National Awards. Janki also reprised the same role in *Shaitaan*, making her a recognizable face. All these factors encouraged Netflix to pay this unprecedented amount for *Vash Level 2* and its Hindi version.”
### Exclusive Streaming Rights and Duration
An industry insider revealed more details about the deal: “Netflix will stream the film for three and a half years. Moreover, Netflix will be the only platform to host both versions exclusively for one year. After that, the makers will have the freedom to stream the film on other platforms as well.”
### A Proud Moment for Gujarati Cinema
A prominent producer shared his views on the deal, calling it a proud moment for Gujarati cinema: “Previously, Gujarati films were paid based on viewership and used to earn less than a crore through such arrangements. Hence, the Netflix deal for *Vash Level 2* marks a significant milestone.”
He added, “If the film gathers sufficient views, it will encourage Netflix and other OTT platforms to buy rights to more Gujarati films at a handsome price. This will also motivate Gujarati filmmakers to experiment with new topics and reach audiences beyond the Gujarati diaspora.”
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**Also Read:** [Ajay Devgn hails Vash Level 2 as a masterclass in Gujarati horror; showers praises on onscreen daughter Janki Bodiwala](#)
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