Boot Barn, proudly holding the title of the largest Western retailer in the United States, exceeded Wall Street expectations in its latest quarterly earnings report released on Wednesday. The company reported net sales of $505.4 million, marking an impressive 18.7% increase compared to the same period last year.
Over the past 12 months, Boot Barn’s share price has surged by more than 50%, with a year-to-date increase exceeding 27%. Operating nearly 500 stores nationwide, Boot Barn recently conducted a market analysis that revealed its total addressable market (TAM) is significantly larger than previously estimated. The new TAM is now pegged at approximately $58 billion, up from the earlier figure of $40 billion.
“We now also believe we can operate 1,200 stores across the United States, an increase from our prior estimate of 900, which is more than double our current footprint,” said CEO John Hazen. “We are confident in our ability to capitalize on this expanded market opportunity while continuing to deliver strong returns for our stockholders.”
During the earnings call, Hazen highlighted the strength across the company’s core categories, including western apparel and boots for both men and women. Interestingly, Boot Barn’s denim segment has emerged as a standout attraction in its own right. “We really have become more of a denim destination,” Hazen noted.
The resurgence of Western wear in recent years has been fueled partly by popular culture phenomena such as the hit TV show *Yellowstone* and major events like Beyoncé’s “Cowboy Carter” album and tour. Despite a slowdown experienced by some American retailers this year—attributed in part to tariffs—Boot Barn has continued to see sales growth both online and in-store.
“As I look at the top 10 styles in women’s denim or men’s denim, it is almost exclusively bootcut jeans,” Hazen added, emphasizing that customers are seeking the traditional silhouette associated with Western style.
Bank of America analyst Christopher Nardone, who participated in the call, inquired about emerging competition in the Western category given its growing popularity. CFO Jim Watkins responded that while some mainstream brands do temporarily sell Western boots—especially women’s styles—they have not observed any significant or sizable entrants disrupting the market.
Boot Barn’s strong performance and strategic growth plans underscore its dominant position in the Western retail space, as it continues to ride the wave of continued consumer enthusiasm for Western apparel and footwear.
https://www.businessinsider.com/boot-barn-earnings-western-wear-trend-retail-2025-10