**Samsung and Apple’s Ultra Slim Smartphones Struggle in the Market**
This year, Samsung and Apple went head-to-head with ultra slim models in their flagship smartphone lineups. However, both the Galaxy S25 Edge and the iPhone Air have underperformed in sales, casting doubt on the future of ultra slim phones. Their poor market reception has already caused other manufacturers to reconsider or halt similar projects.
**Chinese Manufacturers Follow, Then Retreat**
Soon after the Galaxy S25 Edge launched, several Chinese brands began teasing their own ultra slim devices. The Tecno Slim, for instance, claimed the title of the world’s slimmest phone with a curved display. However, enthusiasm faded quickly. According to a recent report (translated source), at least one Chinese phone maker has suspended a slim phone planned for release next year after witnessing the iPhone Air’s lackluster sales.
While some upcoming slim phones promise improved battery life thanks to silicon battery technology, the uncertain market performance of the iPhone Air may lead to more cancellations if conditions don’t improve.
**Public Opinion: Do Ultra Slim Phones Have a Future?**
A recent poll suggests there is skepticism among consumers about ultra slim phones.
– Yes, I do: 33.33%
– No, I don’t: 66.67%
**Samsung May Have Already Abandoned the Slim Phone Race**
Industry insiders are widely believing that Samsung has cancelled the Galaxy S26 Edge. The disappointing sales of the first-generation Galaxy S25 Edge reportedly led Samsung to pull the plug on the project. If Samsung exits, it could trigger a chain reaction, with other manufacturers potentially stepping back from ultra slim designs.
**Will Apple Abandon the iPhone Air?**
Despite the struggles, it seems unlikely that Apple will cancel the iPhone Air anytime soon. Apple has invested significant effort in positioning the Air as a default, go-to iPhone model. Historically, Apple kept other niche models—such as the iPhone mini and iPhone Plus—alive for multiple years before discontinuing them.
Even if the iPhone Air faces challenges with silicon battery technology, it will probably continue for at least a few more generations.
**The Industry’s Reliance on Apple’s Leadership**
Much like the Apple Vision Pro in the XR (Extended Reality) space, the smartphone industry heavily depends on Apple to lead with new innovations. Although the Vision Pro hasn’t sold well and often collects dust on shelves, it remains a catalyst for XR development.
We encourage manufacturers to keep pushing the boundaries with slim phones and XR devices, even if early market reception is weak.
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https://www.phonearena.com/news/phone-manufacturer-slams-brakes-after-iphone-air-flop_id175397