Ranveer Singh’s co-founded protein brand, SuperYou, which was launched in November 2024, is already setting ambitious targets. According to co-founder Nikunj Biyani, the brand aims to achieve a revenue of Rs 500 crores within the next three to five years.
SuperYou initially entered the market with protein bars and has recently expanded its product line to include multigrain protein chips. These chips have even been taste-tested and approved by Ranveer Singh’s family, ensuring quality and flavor appeal.
Nikunj Biyani shared insights into Ranveer’s active involvement in the brand. Speaking to the Indian Express, he said, “He is not just the face, he is a real partner. Every product goes through the family’s taste tests. He brings storytelling, creativity, and a sharp consumer lens.”
The partnership between Ranveer Singh and Nikunj Biyani began through their shared passion for sports. Nikunj recalled, “Ranveer is passionate about sports, and I also play a lot of sports. So we got to know each other while playing together. During a basketball game, I told him that I am going to make you an offer you can’t refuse. He is very friendly and said he would love to hear the idea. I didn’t send him any numbers or anything complicated. I sent him 4 GIFs, where the last slide said let’s bond. At some odd hour in the morning, he said ‘I love it.'”
SuperYou’s product portfolio is pioneering, featuring India’s first protein wafer bar and the recently launched multigrain protein chips available in several exciting flavors such as Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion. Each pack of these chips contains 10 grams of protein and 3 grams of dietary fiber, making them an ideal healthy snack choice for working professionals, students, gym enthusiasts, and teens.
Ranveer Singh remarked on the brand’s vision:
“With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique—something that’s as fun and bold as it is good for you.”
To reach a wide consumer base, SuperYou is leveraging an omnichannel retail strategy. The products are available across major online platforms including Amazon, Flipkart, Zepto, and Blinkit, as well as offline retail chains like Reliance, 7-11, Noble Chemist, and Wellness Forever.
Positioned as a revolutionary player in the Indian protein market, SuperYou uses fermented yeast protein technology. This innovative approach offers clean, vegan, and gut-friendly protein without any dairy, soy, or gluten. The brand aims to address the rising protein demand in India with a focus on quality and innovation.
**Also Read:** Ranveer Singh launches SuperYou protein brand, secures funding from Rainmatter Capital
—
*BOLLYWOOD NEWS LIVE UPDATES*
https://www.bollywoodhungama.com/news/bollywood/ranveer-singh-backed-superyou-targets-rs-500-crores-revenue-expansion-healthy-snacking-says-co-founder-nikunj-biyani/
About the Author
