**Leading FMCG Companies Announce Price Cuts Following GST Rate Reduction**
*New Delhi:* Several leading FMCG companies have announced price reductions on a range of products including soaps, shampoos, baby diapers, toothpaste, razors, and after-shave lotions. These price cuts, effective from September 22, are aimed at passing on the benefits of the recent GST rate cut directly to consumers.
Major firms such as Procter & Gamble (P&G), Emami, and Hindustan Unilever Limited (HUL) have updated their price lists accordingly. These revised prices have been communicated to their distributors and are also available on their official websites.
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**Procter & Gamble (P&G) Price Reductions**
P&G has revised prices across several well-known brands including Vicks, Head & Shoulders, Pantene, Pampers (diapers), Gillette, Old Spice, and Oral-B.
– **Vicks**: The price of Vicks Action 500 Advance and Vicks Inhaler has been reduced from Rs 69 to Rs 64, reflecting the GST cut from 12% to 5%.
– **Shampoos**: The GST on shampoos has decreased from 18% to 5%, leading to significant price cuts:
– Head & Shoulders Cool Menthol (300ml): Rs 320 (down from Rs 360)
– Head & Shoulders Smooth & Silky (72ml): Rs 79 (down from Rs 89)
– Pantene Shampoo Hair Fall Control and Pantene Shampoo Deep Repair (340ml): Rs 355 (down from Rs 410)
– **Baby Care**: With GST on diapers reduced from 12% to 5% and baby wipes from 18% to 5%, P&G has lowered prices effective September 22, 2025.
– **Shaving Products**:
– Gillette Shaving Cream Regular (30gm): Rs 40 (down from Rs 45)
– Gillette Shaving Brush: Rs 75 (down from Rs 85)
– Old Spice After Shave Lotion Original (150ml): Rs 284 (down from Rs 320)
– **Oral Care**: Oral-B Everyday Care Toothbrush now costs Rs 30, reduced from Rs 35.
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**Emami Price Cuts**
Home-grown FMCG company Emami has also slashed prices on popular products such as Boroplus Antiseptic Cream, Navratna Ayurvedic Oil, and Zandu Balm.
– Boroplus Ayurvedic Antiseptic Cream (80ml): Rs 155 (down from Rs 165)
– Navratna Ayurvedic Oil Cool (180ml): Rs 145 (down from Rs 155)
– DermiCool Prickly Heat Powder Menthol Regular (150 gm): Rs 149 (down from Rs 159)
– Kesh King Gold Ayurvedic Oil (100 ml): Rs 178 (down from Rs 190)
– Zandu Balm (25ml): Rs 118 (down from Rs 125)
– Zandu Sona Chandi Chyawanplus (900gm): Rs 361 (down from Rs 385)
– Boroplus Antiseptic Moisturizing Sandal Soap (125 gm pack of 6): Rs 342 (down from Rs 384)
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**HUL Announces Price Reductions**
HUL has followed suit with price cuts across a broad spectrum of its consumer products, including Dove shampoos, Horlicks, Kissan jam, Bru coffee, Lux, and Lifebuoy soaps. The reductions, effective from September 22, are as follows:
– **Hair Care:**
– Dove Hair Fall Shampoo (340 ml): Rs 435 (down from Rs 490)
– Dove Serum Bar (75gm): Rs 40 (down from Rs 45)
– Clinic Plus Strong & Long Shampoo (355 ml): Rs 340 (down from Rs 393)
– Sunsilk Black Shine Shampoo (350 ml): Rs 370 (down from Rs 430)
– **Soaps:**
– Lifebuoy (4 packs of 75gm): Rs 60 (down from Rs 68)
– Lux Radiant Glow Soap (4 packs of 75gm): Rs 85 (down from Rs 96)
– **Oral Care & Food Items:**
– Closeup Toothpaste (150 gm): Rs 129 (down from Rs 145)
– Horlicks Chocolate (200gm): Rs 110 (down from Rs 130)
– Boost (200 gm): Rs 110 (down from Rs 124)
– Kissan Ketchup (850gm): Rs 93 (down from Rs 100)
– Kissan Jam (200gm): Rs 80 (down from Rs 90)
– BRU Coffee (75 gm): Rs 270 (down from Rs 300)
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**Background: GST Rate Changes**
Earlier this month, the GST Council approved a simplification of the Goods and Services Tax structure by reducing tax rates on many commonly used goods to boost consumer spending. The new GST structure, effective from September 22, reduces the number of slabs from four (5%, 12%, 18%, 28%) to two: 5% and 18%.
Several FMCG products, including hair oil, soap, face powders, shampoos, toothbrushes, toothpaste, and all food items, now attract a lower GST rate of 5%, down from 18%. Additionally, GST on room air conditioners and televisions larger than 32 inches has been reduced to 18%.
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**Disclaimer:** This article is based on syndicated content. No changes have been made except for the headline and formatting for clarity.
https://www.freepressjournal.in/business/gst-rate-cut-leading-fmcg-companies-slash-prices-of-soaps-shampoo-baby-diapers-toothpaste-razors-effective-from-september-22
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